Welcome to

Northfields Park

Thank you for taking the time to visit our website. The public consultation closed in April 2023 and the project team would like to thank everyone who submitted feedback about our plans.

All feedback received was reviewed and summarised in a Statement of Community Involvement which was submitted to East Lindsey District Council alongside the Hybrid Planning Application. The application has now been validated and Bride Hall expects the Committee to make a decision in the coming months. The application can be found via searching for REF: N/105/01181/23 on the Planning Portal. 

Those who are supportive of the scheme can share their supportive comments via this link: support.northfieldsparkconsultation.co.uk. This webpage is a platform for individuals who wish to make their support for the application known. By filling in the form, your supportive comments will be submitted to us, and our team will then make sure that they are submitted to the Council. Alternatively, you can submit your supportive comments directly with the Council by emailing the planning officer.

The
Location

The site is strategically located to the north of Louth, on a 24-acre piece of land to the west of DS Smith Packaging. The development sits across the A16 from Fairfield Industrial Estate and will be accessed from Northfield Roundabout.

The land has already been allocated for employment uses by East Lindsey District Council in their Local Plan and offers a well-connected and conveniently situated site to bring forward a mixed use development that can support the needs of a growing town as well as neighbouring villages.

Sitting just a 20 minute walk or five minute drive away from Louth town centre, our edge of town development provides a perfect location; close enough so that it can be easily reached by the local community, yet far enough away to protect the town’s history and heritage

Our Vision for
Northfields Park

Bride Hall Developments want to support long-term prosperity and sustainable growth for East Lindsey so that it can continue to be a place where everybody has a chance to thrive. That is why we are proposing the creation of Northfields Park – a high-quality and modern, mixed use retail and industrial development that will provide significant investment in the town as well as supporting hundreds of new jobs.

A sensitively designed scheme

Bordering the Lincolnshire Wolds, Northfields Park has been carefully designed to blend into the natural surroundings. Established mature trees and woodland will be retained around the boundary edges, creating a buffer zone to help maintain pleasant views and existing ecosystems. New native planting will weave throughout the site, and at the northern end there will be 4 acres of enhanced green space, creating new habitats for wildlife and future employees to benefit from, ensuring the scheme achieves net biodiversity gain.

A convenient location

Situated to the north of Louth town centre, Northfields Park provides a sustainable and accessible location for a new industrial and retail development. With plenty of parking on an at-grade site with new electric vehicle charging and access directly onto the A16, Northfields Park represents a great location for people to visit by car. We will also make it easy to reach by foot or by bike, with new walkways, improved pedestrian crossings, the introduction of cycle parking and better wayfinding towards the town centre.

Supporting sustainable growth in Louth

Northfields Park presents a great opportunity to deliver long-term investment in Louth, and create sustainable jobs. The modern site, with a new petrol station and national retailers, including a new Tesco store, will instil confidence in local businesses who need industrial space to remain in Louth and attract new ones to the town. The site can support other operational industries in the area, such as haulage, manufacturing and farming, fostering long term relationships and stable employment opportunities for the people of Louth.

Take a
closer look

Here you can find the technical masterplan and some computer-generated illustrative images of what the site could look like. 

Illustrative Views

Introducing Tesco

The Tesco store will have a priority placed on providing a wide choice and great value food offer for the people of Louth and beyond. The entrance foyer will provide an attractive, uncluttered and welcome atmosphere for customers, ensuring a pleasant shopping experience. With so much to offer, the store will help people to shop locally for both their main weekly shops and top up trips throughout the week, keeping spend in Louth for the benefit of Louth. The store will include: 

  • Food to Go area and a flower department
  • World Food, Healthy Food, Free From and other ranges, catering for a variety of dietary needs
  • Clothing, home and kitchenware, health and beauty lines 
  • Scan As You Shop technology
  • Click & Collect service
  • ATM, Photobooth & Coin Star machine
  • A petrol station and Jet Wash 
  • 228-space free carpark 

Supporting Louth’s
community

Flexible job opportunities 

Tesco is the largest supermarket retailer in the country and, with an unrivalled focus on people, we provide our employees with great benefits and outstanding opportunities for career development through extensive training. We offer a range of contracts with varying hours and the upmost flexibility, meaning that those in seasonal trades like farming can supplement their income through this offer.

Community-driven venture 

Our store will have a large ‘community board’ displayed, which will provide information about local businesses, retailers, trades and events within Louth, free of charge. The board will also provide directions to the town centre, including how to get there by foot, bicycle, car or public transport.

Supporting the town centre

We recognise the strong heritage and independent nature of the market town and we do not want a new store to take away from that. That is why Louth’s Tesco will have no extra produce counters, so visitors are encouraged to venture into the town centre to supplement their food shop.

A sustainable future 

Tesco is leading the retail sector in achieving decarbonisation. With an ambition to be net zero by 2035, the new store for Louth will be no different. The store will have energy conservation measures installed such as LED lighting, doors to refrigerators, shelf edge technology and point of use electric water heaters to keep emissions low. 

Virtual
Exhibition

Site
Considerations

Traffic and highways

Situated to the north of Louth town centre, Northfields Park provides a sustainable and accessible location for a new industrial and retail development. With plenty of parking on an at-grade site with new electric vehicle charging and access directly onto the A16, Northfields Park represents a great location for people to visit by car. We will also make it easy to reach by foot or by bike, with new walkways, improved pedestrian crossings, the introduction of cycle parking and better wayfinding towards the town centre. A Transport Assessment, a technical document that assesses the likely impacts of the proposed development, will be submitted alongside the planning application.

Ecology and landscaping

Bordering the Lincolnshire Wolds, Northfields Park has been carefully designed to blend into the natural surroundings. Established mature trees and woodland will be retained around the boundary edges, creating a buffer zone to help maintain pleasant views and existing ecosystems. New native planting will weave throughout the site, and at the northern end there will be 4 acres of enhanced green space, creating new habitats for wildlife and future employees to benefit from, ensuring the scheme achieves net biodiversity gain. An Ecological Appraisal, and a Landscape and Visual Impact Appraisal will be completed and submitted alongside the planning application.

Flood Risk

The site is located within Flood Zone 1 (Low probability), which means there is a very low risk of surface water flooding and a negligible risk of groundwater flooding. A Flood Risk Assessment will be submitted with the planning application which will review the impact the development would have and identify any mitigation measures required.

Have
Your say

Bride Hall Developments believes in consulting with local residents and businesses to truly understand the needs and wants of those directly impacted by our proposals

Our public consultation will run for a period of two weeks from Tuesday 9 May until Tuesday 23 May 2023. Please submit all feedback ahead of the closing date so that we can use your comments to help shape the plans before they are submitted to East Lindsey District Council. 

Fill in the form below and let us know your thoughts:

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Get
in touch

Whilst the public consultation has now closed, residents can still get in touch via:

  • Emailing us with your comments, questions or feedback at: northfieldspark@havingyoursay.co.uk

  • Speaking with a member of the team by calling 0333 358 0648 (lines open Monday-Friday, 0900 – 1730)

  • Writing to us at Northfields, C/O Lexington, Queens House, Queens Street, M2 5HT 

 

FAQ's

Bride Hall Developments is bringing forward plans for a mixed use industrial and retail scheme which will house a Tesco food store and two other retail units, and approximately ten industrial units to the north of site.

The development will be brought forward on land off Northfields, to the west of Fairfield Industrial Estate and the A16. It will be accessible via Northfields, the current access road for DS Smith Packaging, from the A16 Northfield roundabout.

The entire development will cover around 24 acres. This encompasses the Tesco store, the two retail outlets, approximately ten industrial units, 4 acres of enhanced green space, as well as room for visitor and employee parking, loading bays, and access roads. 

Allocated in the local plan for employment purposes, the site is primed for this type of development. Situated next to the strategic A16 road network in the area, the site sits at the edge of town in a bid to avoid taking up valuable space and character from the town centre.

The site will also encourage the expansion of the existing employment offer which sits in close proximity, just on the other side of the A16. The estate already offers a variety of independent traders and intends to supplement this in its new offer.

Bride Hall Developments believes that this industrial location will further encourage business to this area, in turn inviting more investment into Louth and surrounding areas.

The provision of a high-quality and modern, mixed use retail and industrial development, strategically to the north of the town centre, will signify a £20 million investment in Louth and its future, as well as supporting hundreds of new jobs. This long-term investment in the town will help boost the local economy and encourage sustained growth all year round helping to tackle pockets of deprivation.

Bride Hall Developments recognises the strong heritage and independent nature intrinsic to Louth this development will not take away from that. Instead, our development will broaden the offer, opening up new opportunities and exciting possibilities for growth.  

The introduction of industrial units aligns with ELDC’s aims to enhance the employment offer for the town, providing the room for existing local businesses to expand their operations whilst also attracting new businesses to the town.

With a new Tesco store and other national retailers, businesses that choose to locate at Northfields will have the confidence of a lasting commercial presences, as well as offering residents and visitors more choice and great value options for their shopping. 

The Tesco store will occupy a site of around 31,000 sq. ft., with a sales area of around 20,000sq. ft., similar to the size of the Co-op in the town centre and the Mablethorpe Tesco store. Whilst providing new products and exciting offers, the store will not contain any sub-lets nor grocery counters such as a butchers, a bakery or a café, encouraging shoppers to venture into Louth town centre for these goods.

 East Lindsey District Council recently completed a retail survey that found a quantative need for additional convenience floorspace in the town to cope with current overtrading and a growing population. A new Tesco, on a similar scale to our recent opening in Mablethorpe, will be able to help with this growing demand, as well as reducing the leakage of people traveling further afield to do their shopping and helping to keep spend in Louth.

Northfields Park will bring exciting and varied opportunities for employment, experience and apprenticeships aimed at varying levels and skillsets for all that are interested. Whilst dependent on who will ultimately occupy our retail and industrial units once built, we expect the development to lead to the creation of new job roles both throughout construction and operation as well as supporting various industries, such as haulage and farming, throughout the supply chain. 

The Tesco store intends to mirror that of Mablethorpe, which offers 100 part time roles a week and 10 full time roles over 32 hours a week. Tesco is committed to hiring locally, with 80% of their staff at Mablethorpe located with 5 miles of the store.

As well as providing an economic boost and opportunities for employment, Tesco is well-embedded across East Lindsey and will do what it can to support residents across Louth and beyond. 

The store will donate surplus food via the Tesco Community Food Connection scheme run in partnership with FareShare, a food redistribution charity. Stores in East Lindsey have already donated 29,748 meals donated via Community Food Connection.

The Tesco Community Grants scheme has donated a total of £100m nationally to support 37,000 local community projects since 2016. In the Louth and Horncastle constituency, 122 projects have received a total of £239,148. 

Yes! Whilst providing significant parking at Northfields to accommodate those working at and visiting the development, we are committed to ensuring sustainable methods can be used to reach the site. We will introduce new charging points for electric vehicles, cycle parking, new pedestrian routes and crossing improvements, and wayfinding from the site to the town centre. 

The consultation will run from Tuesday 9 May until Tuesday 23 May 2023. Once the consultation has concluded, all the feedback received will be considered by the project team, and used to shape the proposals. 

This feedback will be summarised in a Statement of Community Involvement, which is publicly available with the hybrid planning application submitted to the East Lindsey District Council. 

About
Us

For nearly 40 years, we have been successfully developing property throughout the UK. Every project is different with unique constraints and goals driving the right solutions. Our basic philosophy of minimising risk and maximising reward remains our strength. Our reputation is based on our in-house ability to deliver on time and within budget.

Recent developments include Peterborough City Council’s new offices in Peterborough, the new Government Hub housing the Passport Office in Peterborough, and currently under construction a new M&S footstore and HomeBargains in Uckfield.

Find out more about our work here: Bride Hall Developments